![]() ![]() ![]() “We’ve worked with some of our core partners, pro leagues as well as consumers that we know are really avid gamers to co-create this product. “At PepsiCo., we’ve been really active with a lot of our brands in the gaming space for the past 15 years,” Chin continued. From all the planned flavors, I’d wager that I’m most looking forward to trying Tropical Strike, which, according to Chin, will have a juicy mango sort of vibe, something that might put it in line with the likes of Monster’s excellent Mango Loco. Credit: PepsiCoįlavors of Game Fuel will include Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and something called Charged Original Dew, which I’m assuming is your standard Mountain Dew recipe, only amped up (pun totally intended, of course). For what it’s worth, such bold performance claims are said to have come from various independent studies, though honestly, I’d take that with a grain of salt. “It has energy credentials with its vitamin-charged and caffeine-boosted formula, along with ingredients shown to improve accuracy and alertness.” This is supposedly due to a special combination of caffeine (90 mg per can) and theanine, which pairs with other ingredients like white grape juice and vitamins A and B. “The great thing about MTN DEW AMP GAME FUEL is that is stands in its own category,” Chin said. And, according to the chat I had with senior director of marketing Erin Chin, the drink isn’t a soda, nor is it precisely an energy drink, though it will exist alongside the latter kinds of offerings in stores. ![]() It’s essentially an evolution of some of the limited edition varieties of the past (like the World of Warcraft Game Fuel). In the same fashion, alternate adding the flour and liquid mixtures to the bowl in two more additions.Planned for broad retail release in January of 2019 is Game Fuel (not to be confused with the powdered G Fuel), a specially concocted refreshment that Mountain Dew is calling ‘the first drink made by gamers, for gamers’. Add 1/3 of the flour mixture to the mixing bowl, stir on low to combine, then add 1/3 of the liquid mixture, stir on low, then scrape down the bowl.In a liquid measuring cup, combine the pomegranate molasses and pomegranate juice (or Mountain Dew Merry Mash-Up). In a separate bowl, whisk together the flour, cinnamon, allspice, and baking powder.Add the eggs on at a time and beat well after each addition. In the bowl of a standing mixer, beat the butter, brown sugar, salt, and lemon zest on medium speed until creamy, 3-4 minutes.Position a rack in the center of the oven and preheat to 300 degrees Fahrenheit. Grease an 8” round tube pan, 8” round cake pan, or a 9” by 5” loaf pan – whichever you are using.Set butter and eggs on counter to come to room temperature. In a microwave safe bowl, combine the dried fruits, fresh cranberries, and ½ cup Mountain Dew Merry Mash-Up.¼ cup pomegranate juice of Mountain Dew Merry Mash-Up.5 ounces unsalted butter, at room temperature.1 20-ounce bottle Mountain Dew Merry Mash-Up – divided use.Makes one 8” round cake or one 9” loaf cake Mountain Dew Merry Mash-up Cranberry Pomegranate Fruitcake However, anyone can make the cake, as Mountain Dew and Four & Twenty Blackbirds have shared the recipe (seen below). Only 100 of the cakes were made, and they were mostly sent to Mountain Dew’s celebrity fans, such as Dale Earnhardt Jr. Mountain Dew Merry Mash-up was used to make the glaze for the cake, which itself featured fresh and dry cranberries and a syrup mimicking a pomegranate flavor in order to highlight the Mountain Dew flavors. Four & Twenty Blackbirds were our first choice because of their reputation for taking traditional items and reintroducing new flavors.” “We were trying to think of quirky holiday traditions that align with that concept and (everybody knows) fruitcake's reputation. “We love this concept of a mash-up,” Mountain Dew representative Jack Barbour told. ![]()
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